Adam Blumer

In previous installments, we discussed self-promotion and took a hard look at what the Bible says. In Part 2, we learned from Scripture that everything we do should be for the Lord and not for men (Eph. 6:7; Col. 3:23). Therefore, if we look at what we do—write and sell books—from a biblical perspective, we’ll see that it’s really God we are/should be promoting and not ourselves. We are merely microphones for a greater purpose. We glorify Him through the beauty of words, through the spiritual struggle of the characters in our stories, by depicting faith and goodness winning the war over evil, by offering a message of hope to a needy world. In essence, as John Piper pointed out, God has called us to have an influence for truth in this world—and that calling requires death to self. “He who would come after me, let him deny himself and take up his cross and follow me.” How can we promote ourselves if we’re…