Adam Blumer

A month or so ago, I had a one-hour phone consultation with Thomas Umstattd at Authormedia.com. This site offers Web guidance for authors and provides a number of fee-based services to make the most of one’s Web presence. Tom asked a lot of questions and talked through my author website and my marketing strategy (or lack thereof). What I learned wasn’t all that surprising. I’m not doing nearly enough online to promote myself as an author. He said my website  didn’t even rank on Alexa.com (I had no idea what that was). I checked this morning, and now I rank. Now that I’m informed, I’m taking steps to improve. Because other authors (or really anyone trying to do online marketing) may be in the same boat, I’m happy to pass on some important things I learned (Authormedia.com didn’t pay me to say any of this). 1. Purchase the Domain for Your…